Week 3: IAO Olfactory Storylab Maker-In-Residence

Each Saturday, a new guest artist or perfumer will activate the IAO Olfactory Storylab, inviting visitors to explore the intersection of scent and storytelling in this interactive, hands-on lab.

This week: Dana El Masri (Jazmin Saraï)

Dana El Masri is a perfumer, interdisciplinary artist, lecturer, and storyteller. She is inspired by the sights, scents, and sounds of our contemporary landscape, her rooted Egyptian-Lebanese cultures, and her global life experience. In 2014, Dana created Jazmin Saraï, an indie line of small-batch, unisex perfumes and scented products handmade in Los Angeles, CA.
 Dana’s work bridges different cultures and media to create multi-sensory, synaesthetic, and immersive experiences. Focusing on the importance of olfaction in social interaction, cultural belonging, and how scents make us feel. Her ultimate goal is to swap the euro-centric lens of perfumery with a multifaceted, multicultural, flourishing universe of narratives. Her work (perfumes, olfactory & interdisciplinary installations) has been presented in Arlington, Amsterdam, Dearborn, Denver, London, Los Angeles, Montreal, New York and Tunis.
Her written work has been published in the US, UK, and online.

---